Welcome to the exciting journey through the world of Fashion! In the Advanced Fashion Marketing class, students are reintroduced to the fashion industry and the fundamentals of fashion marketing and then students will expand on their knowledge while completing “real world” projects. Also included in this journey are the types of businesses in the industry and the array of career opportunities available in fashion marketing.
Fashion is a part of our everyday lives. Everyone wears clothes and buys clothes. Styles change from year to year and from season to season creating new trends and demand for certain fashions. It is important to recognize the impact the fashion industry has on our lives. Fashion Marketing will show the marketing strategies used to develop, distribute, and showcase today’s fashion. By studying these factors you will discover how consumer taste and designer influences create fashion trends around the world.